BuyEncore Video Marketplace

BuyEncore transforms online retail into an interactive, video-first social marketplace where sellers connect directly with shoppers through shoppable short videos and live streams.

Technologies Used

React Native Node.js WebRTC Stripe CloudFront

BuyEncore Video Marketplace Device Mockup

The Brief

Static product photos fail to convey authenticity and brand storytelling. BuyEncore sought to combine TikTok-style discovery with frictionless e-commerce purchasing.

The platform required real-time video streaming, in-video product tagging, and multi-vendor marketplace payouts.

Challenges

Demanding video commerce architecture:

Instant video loading without buffering on mobile networks.
Synchronized in-video product buy buttons with one-click checkout.
Automated seller onboarding and split revenue payouts via Stripe Connect.
Full cross-platform parity between iOS, Android, and web.

Our Approach

Built a high-performance video delivery pipeline backed by AWS Media Services and reactive mobile shopping interfaces.

STEP 01

Shoppable Video Engine

Created an interactive video player overlaying real-time product cards with live inventory checks.

STEP 02

Ultra-Low Latency Streaming

Integrated sub-second WebRTC and HLS streaming with automated video transcoding for all devices.

STEP 03

One-Click Checkout

Designed an instant checkout drawer enabling shoppers to purchase products without pausing video feeds.

STEP 04

Multi-Vendor Escrow

Implemented Stripe Connect marketplace payouts automating commission splits and refunds.

Solutions

Achieved 3.5x higher conversion rates compared to traditional e-commerce catalogs.
Onboarded over 150,000 active shoppers with a 4.9★ app store rating.

3.5x

Higher Conversion

150K+

Active Shoppers

4.9★

App Rating

<1s

Instant Checkout

APP INTERFACE SHOWCASE

Designed for Engaging User Experience

BuyEncore Video Marketplace Full Showcase

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BuyEncore Video Marketplace

The Brief

Challenges